Brand Marketing Jobs | Baked by Melissa Jobs New York
Baked by Melissa
Brand Marketing Jobs | Baked by Melissa Jobs New York
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About The Job
The Director, Brand Marketing, will lead our brand strategy and marketing efforts. As a strategic leader, they will be responsible for developing and executing innovative brand campaigns, enhancing brand equity, and driving consumer engagement across all channels. The Director, Brand Marketing will collaborate closely with cross-functional teams to ensure brand consistency, market differentiation, and the achievement of business objectives.
What You’ll Do
- Lead the development, briefing, planning, execution, and reporting of integrated marketing campaigns across multiple consumer touch points that effectively communicate the brand’s story, values, and offerings.
- Partner with CEO & Face of Brand to ensure brand voice and identity are executed authentically and consistently across all consumer touch points
- Develop a deep understanding of the target audience and define best practices to reach and engage with them
- Responsible for all integrated brand campaigns by ensuring synchronicity in execution across all marketing channels
- Drive brand awareness initiatives through PR, partnerships, organic social, events, OOH, etc.
- Lead retail marketing initiatives to drive conversion across stores
- Collaborate with creative teams to develop compelling creative assets
- Partner with Chief Growth Officer and Head of Business Development on key brand partnerships
- Conduct market research and competitive analysis to identify trends, opportunities, and challenges for the brands
- Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.
What We’re Looking For
- Excitement and energy to work hard in a fast-paced, dynamic environment
- A drive to deliver excellent customer experience
- The ability to set and deliver on project timelines, manage expectations, and follow up on projects with a sense of urgency
- Strong business acumen, including problem-solving, a focus on organization, and time management in the day-to-day
- Highly collaborative nature and ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
- Excellent verbal and written communication skills
- Ability to set up processes and infrastructure for reporting and communication
Qualifications
- Bachelor’s degree in marketing, business or a related field. Master’s degree preferred
- 7+ years in branding or marketing roles
- Proven track record of successfully developing & executing brand strategies and marketing campaigns
- Proficiency in content marketing, PR, partnerships, and organic social strategies
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Perks & Benefits:
When considering job perks and benefits, there are several common categories that many companies offer to attract and retain employees. Here’s a comprehensive list:
Health and Wellness
- Health Insurance: Medical, dental, and vision coverage.
- Mental Health Support: Access to counseling services, mental health days.
- Fitness Programs: Gym memberships, onsite fitness centers, or wellness programs.
- Health Screenings: Regular health check-ups and screenings.
- Ergonomic Support: Ergonomic workstations and equipment.
Financial Benefits
- Retirement Plans: 401(k) plans, pensions, or other retirement savings options with company matching.
- Bonuses: Performance-based bonuses, signing bonuses.
- Stock Options/Equity: Company shares or stock options.
- Tuition Reimbursement: Financial support for further education or certifications.
- Financial Planning Services: Access to financial advisors.
Work-Life Balance
- Paid Time Off (PTO): Vacation days, personal days, and holidays.
- Parental Leave: Maternity, paternity, and adoption leave.
- Flexible Working Hours: Flex time or flexible work schedules.
- Remote Work Options: Opportunities to work from home or remotely.
- Sabbatical: Extended leave for personal growth or study.
Career Development
- Training and Development: Workshops, courses, and training programs.
- Mentorship Programs: Pairing with more experienced colleagues for guidance.
- Career Pathing: Clear advancement opportunities and career path planning.
- Professional Memberships: Subscriptions to industry journals or memberships in professional organizations.
- Conference Attendance: Opportunities to attend industry conferences and events.
Office Perks
- Free Meals and Snacks: Complimentary breakfast, lunch, or snacks.
- Recreational Activities: Game rooms, nap rooms, or social spaces.
- Office Events: Team-building activities, parties, and outings.
- Onsite Services: Dry cleaning, car washes, or massage therapy.
- Pet-Friendly Office: Allowing pets in the workplace.
Additional Benefits
- Employee Discounts: Discounts on company products or services.
- Commuter Benefits: Subsidized transportation or parking.
- Volunteer Time Off: Paid time off for volunteering and community service.
- Diversity and Inclusion Programs: Initiatives to support a diverse and inclusive workplace.
- Relocation Assistance: Financial and logistical support for relocating employees.
Unique Perks
- Childcare Support: Onsite childcare or childcare subsidies.
- Loan Repayment Assistance: Help with student loan repayment.
- Tech Allowances: Stipends for home office equipment or personal tech.
- Travel Opportunities: Opportunities to travel for work or leisure.
- Wellness Retreats: Organized retreats focused on employee wellness.
These perks and benefits can significantly enhance job satisfaction and employee retention, contributing to a positive work environment and a motivated workforce.
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Disclaimer
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