Customer Strategy Activation Manager Jobs in Dubai | Emirates Jobs

Customer Strategy Activation Manager Jobs in Dubai | Emirates Jobs

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Customer Strategy Activation Manager Jobs in Dubai | Emirates Jobs

List Of Vacant Positions (Newly Updated)

Job Responsibilities:

• Manage customer engagement framework (how, when & what) that sets out governance and best-practice guidelines around all marketing personalization (i.e.: campaigns, messaging, offers, guidance, and recommendations) and drive adoption of strategic customer automation programs (acquisition/growth and retention) definitions.
• Responsible for delivering customer and data capabilities that will inform better marketing activity and customer communication by driving the utilization of segments and audiences from the Marketing Data Platform (CDP) through to activation across all marketing channels. Contributor to help ongoing Marketing Data Platform (CDP) development with new segments, audiences and flags.
• Responsible for driving activation of personalization programs in line with CCM&B customer and data activation strategy informing segments and content i.e. products/offers that can be pushed across marketing communication.
• Translator and a catalyst between the data team and the execution teams by working with MMCs, CCMB and stakeholders across business units to help adopt a customer centric and data informed approach to marketing.

Job Requirements:

• Marketing & Media Communication. Other : 8+ Years
• Degree or Honors (12+3 or equivalent) : Degree in Marketing or Communications preferred
• Experience in a senior marketing role with demonstrable experience in the interpretation and exploitation of customer insight to drive change and revenues.
• Experience in an Airline / Travel industry is preferable.