Gulf Senior Brand Manager, Cardiorenal/New Launches Job In Dubai 2022 | AstraZeneca

Gulf Senior Brand Manager, Cardiorenal/New Launches Job In Dubai 2022 | AstraZeneca

Gulf Senior Brand Manager, Cardiorenal/New Launches Job In Dubai 2022 | AstraZeneca

List Of Vacant Positions (Newly Updated)

What you’ll do

Operational Brand Management & Customer Excellence:

• Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers
• Participate in the development of the Business Action Plan in close collaboration with the Marketing Head
• Drive the full implementation of the operational Business Action Plan in close collaboration with the key functional team members
• Keep the Business Action Plan updated and implement the plan to ensure that Brand objectives are realized, including revising the S&T to ensure complete coverage /expansion of the target list as per marketing strategy
• Lead the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings)
• Identify potential new market insight and collaborate with Market Intelligence to leverage all critical market data to refine action plans or prioritize activities.
• Develop and understand market research principles/sources/tools/methodology
• Work with local data to contribute to forecasting models.

Desirable for the role

Advanced degree(s) in Business or science

• Specialty medicines with complex ecosystems (patients, healthcare providers, systems, payer)
• Patient centricity – being passionate about really understanding patients, their attitudes to health, and who they interact with/are influenced by along the patient journey – to ensure patient needs are at the heart of decision-making.
• Translate information into actionable insight – rigorously analyzing and synthesizing multiple sources of information to uncover powerful new insights that can be applied to create business advantage, both now and in the future
• Building different portfolios – understanding the role of a comprehensive brand portfolio comprising differentiated and distinctive brands. Making clear choices to optimize the life cycle of brands across the AZ portfolio and to effectively service trends in the therapy area
• Define winning brand strategies – choosing the most promising brand opportunities and associated priority target audiences. Developing ambitious strategies to overcome barriers to success and truly build the brand.
• Generate game-changing ideas – unleashing and nurturing creativity to translate strategies into bold ideas that will connect with target audiences to change attitudes and deliver behavior change
• Design compelling experiences – creating holistic, motivating campaign experiences for multiple audiences across key touchpoints to drive positive change in attitudes and behavior.
• Execute with brilliance – delivering compelling experiences that help us create stronger connections with target audiences, rigorously reviewing performance and seizing opportunities to optimize in real-time, and to achieve greater effectiveness and efficiency
• Engage with the Broader organization – understanding broad business operations and optimizing relationships with cross-functional teams to inspire and mobilize them behind the experience plan. Applying sound commercial acumen to deliver patient benefit and optimal financial return.