Organization: HUM Tv Network

WE’RE HIRING! General Manager – Youtube Interactive Department

QUALIFICATION Bachelor’s/Master’s degree

EXPERIENCE 6 Years

Key Responsibilities:

• Develop and implement a comprehensive YouTube growth strategy aligned with the channel’s objectives.
• Oversee the content pipeline, including publishing, optimization and scheduling for consistent performance.
• Use data-driven insights to shape content strategy, posting frequency and audience engagement.
• Drive subscriber, viewership and retention growth through continuous performance analysis and optimization.
• Maximize CPM and RPM through effective content categorization, metadata and playlist optimization.
• Track and analyze KPIs to refine overall strategy.
• Ensure compliance with YouTube policies, copyright laws and community guidelines.
• Implement SEO and discoverability best practices across titles, tags, thumbnails and descriptions.
• Lead and mentor a results-driven team, fostering collaboration and innovation across content, analytics and design functions.

Key Competencies:

• Bachelor’s degree in Media, Marketing, Business, or a related field (Master’s preferred).
• Minimum 6 years in digital media, with at least 2 years in a senior YouTube leadership role.
• Experience in scaling YouTube channels and driving engagement and revenue growth.

Location

• Islamabad

Apply: careers@hum.tv