Marketing Manager Jobs In Dubai 2022 | Informa Connect

Marketing Manager Jobs In Dubai 2022 | Informa Connect

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Marketing Manager Jobs In Dubai 2022 | Informa Connect

List Of Vacant Positions (Newly Updated)

What this role involves:

• Develop the marketing strategy and integrated marketing plans to attract a visitor audience to the event and generate exhibitor leads for sales team to convert

• Drive exhibition and sponsorship revenue as well as attendee registration through all online and offline channels, with a key focus on digital channels such as email and paid digital campaigns (PPC, SEO, paid social ads, affiliates etc)

• Budget allocation & management – Ensure optimal allocation of budgets, weekly update of budget tracker, negotiating costs as applicable.

• Marketing campaigns & collateral – Planning campaign elements & marketing collateral, briefing agencies and teams involved, ensuring quality of work meets Informa Connect standards, including but not limited to emails, online & social media advertising, media partnerships & purchase, database build etc.

• Audience segmentation – Visitor/exhibitor audience profiling, study media consumption behaviour, developing tailored messages and value proposition development.

• Content Marketing – Ensure content and campaign plans and activities are fully integrated. Work on content such as blog posts, whitepapers, interviews and reports for events with Agencies and Media Partners

• Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout and analyse website performance throughout the campaign

• Identify data acquisition strategy to grow the existing databases

• Set up and management of partnerships with external organisations and suppliers to ensure maximum exposure at lowest cost to event budget

• Regularly review campaign analysis to ensure that the revenue and audience KPI will be achieved

• Develop a 365-day approach to community management across social and digital platforms to support digital revenue KPIs for the events.

• Prepare KPI reports for the team