Marketing Manager Jobs In Dubai 2022 | Informa Connect

Informa Connect

Marketing Manager Jobs In Dubai 2022 | Informa Connect

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Hiring Organization Informa Connect
Job Location Dubai, United Arab Emirates
Date Posted Jun/25/2022
Base Salary AED
Employment Type Full Time
Valid Until N/A

Marketing Manager Jobs In Dubai 2022 | Informa Connect

Informa Connect

List Of Vacant Positions (Newly Updated)

Marketing Manager Dubai, United Arab Emirates

What this role involves:

  • Develop the marketing strategy and integrated marketing plans to attract a visitor audience to the event and generate exhibitor leads for sales team to convert
  • Drive exhibition and sponsorship revenue as well as attendee registration through all online and offline channels, with a key focus on digital channels such as email and paid digital campaigns (PPC, SEO, paid social ads, affiliates etc)
  • Budget allocation & management – Ensure optimal allocation of budgets, weekly update of budget tracker, negotiating costs as applicable.
  • Marketing campaigns & collateral – Planning campaign elements & marketing collateral, briefing agencies and teams involved, ensuring quality of work meets Informa Connect standards, including but not limited to emails, online & social media advertising, media partnerships & purchase, database build etc.
  • Audience segmentation – Visitor/exhibitor audience profiling, study media consumption behaviour, developing tailored messages and value proposition development.
  • Content Marketing – Ensure content and campaign plans and activities are fully integrated. Work on content such as blog posts, whitepapers, interviews and reports for events with Agencies and Media Partners
  • Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout and analyse website performance throughout the campaign
  • Identify data acquisition strategy to grow the existing databases
  • Set up and management of partnerships with external organisations and suppliers to ensure maximum exposure at lowest cost to event budget
  • Regularly review campaign analysis to ensure that the revenue and audience KPI will be achieved
  • Develop a 365-day approach to community management across social and digital platforms to support digital revenue KPIs for the events.
  • Prepare KPI reports for the team

Perks & Benefits:

When considering job perks and benefits, there are several common categories that many companies offer to attract and retain employees. Here’s a comprehensive list:

Health and Wellness

  1. Health Insurance: Medical, dental, and vision coverage.
  2. Mental Health Support: Access to counseling services, mental health days.
  3. Fitness Programs: Gym memberships, onsite fitness centers, or wellness programs.
  4. Health Screenings: Regular health check-ups and screenings.
  5. Ergonomic Support: Ergonomic workstations and equipment.

Financial Benefits

  1. Retirement Plans: 401(k) plans, pensions, or other retirement savings options with company matching.
  2. Bonuses: Performance-based bonuses, signing bonuses.
  3. Stock Options/Equity: Company shares or stock options.
  4. Tuition Reimbursement: Financial support for further education or certifications.
  5. Financial Planning Services: Access to financial advisors.

Work-Life Balance

  1. Paid Time Off (PTO): Vacation days, personal days, and holidays.
  2. Parental Leave: Maternity, paternity, and adoption leave.
  3. Flexible Working Hours: Flex time or flexible work schedules.
  4. Remote Work Options: Opportunities to work from home or remotely.
  5. Sabbatical: Extended leave for personal growth or study.

Career Development

  1. Training and Development: Workshops, courses, and training programs.
  2. Mentorship Programs: Pairing with more experienced colleagues for guidance.
  3. Career Pathing: Clear advancement opportunities and career path planning.
  4. Professional Memberships: Subscriptions to industry journals or memberships in professional organizations.
  5. Conference Attendance: Opportunities to attend industry conferences and events.

Office Perks

  1. Free Meals and Snacks: Complimentary breakfast, lunch, or snacks.
  2. Recreational Activities: Game rooms, nap rooms, or social spaces.
  3. Office Events: Team-building activities, parties, and outings.
  4. Onsite Services: Dry cleaning, car washes, or massage therapy.
  5. Pet-Friendly Office: Allowing pets in the workplace.

Additional Benefits

  1. Employee Discounts: Discounts on company products or services.
  2. Commuter Benefits: Subsidized transportation or parking.
  3. Volunteer Time Off: Paid time off for volunteering and community service.
  4. Diversity and Inclusion Programs: Initiatives to support a diverse and inclusive workplace.
  5. Relocation Assistance: Financial and logistical support for relocating employees.

Unique Perks

  1. Childcare Support: Onsite childcare or childcare subsidies.
  2. Loan Repayment Assistance: Help with student loan repayment.
  3. Tech Allowances: Stipends for home office equipment or personal tech.
  4. Travel Opportunities: Opportunities to travel for work or leisure.
  5. Wellness Retreats: Organized retreats focused on employee wellness.

These perks and benefits can significantly enhance job satisfaction and employee retention, contributing to a positive work environment and a motivated workforce.

Beware of fraudsters

In today’s interconnected world, scammers are becoming increasingly sophisticated, using a variety of tactics to deceive unsuspecting individuals. Whether it’s through phishing emails, phone calls, fake websites, or even social media, these fraudsters aim to steal your personal information and money. Always be vigilant and skeptical of unsolicited requests for your personal data or financial information. Verify the authenticity of the source before sharing any sensitive information. Remember, legitimate organizations will never ask for your password or financial details via email or over the phone. Protect yourself and your loved ones by staying informed and cautious.


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