Informa Connect
Marketing Manager Jobs In Dubai 2022 | Informa Connect
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Hiring Organization | Informa Connect |
Job Location | Dubai, United Arab Emirates |
Date Posted | Jun/17/2022 |
Base Salary | AED |
Employment Type | Full Time |
Valid Until | Aug/14/2022 |
Marketing Manager Jobs In Dubai 2022 | Informa Connect
List Of Vacant Positions (Newly Updated)
JOB TITLE | LOCATION | |
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Marketing Manager | Dubai, United Arab Emirates |
What this role involves:
- Develop the marketing strategy and integrated marketing plans to attract a visitor audience to the event and generate exhibitor leads for sales team to convert
- Drive exhibition and sponsorship revenue as well as attendee registration through all online and offline channels, with a key focus on digital channels such as email and paid digital campaigns (PPC, SEO, paid social ads, affiliates etc)
- Budget allocation & management – Ensure optimal allocation of budgets, weekly update of budget tracker, negotiating costs as applicable.
- Marketing campaigns & collateral – Planning campaign elements & marketing collateral, briefing agencies and teams involved, ensuring quality of work meets Informa Connect standards, including but not limited to emails, online & social media advertising, media partnerships & purchase, database build etc.
- Audience segmentation – Visitor/exhibitor audience profiling, study media consumption behavior, developing tailored messages and value proposition development.
Qualifications
- Formal marketing qualification or certificate, and/or degree level education or equivalent
- High level of understanding of digital marketing including email, website performance, SEO, paid and organic digital channels focused on driving lead generation and registrations
- Awareness of content marketing with an eye for spotting content generation opportunities and an eye for the original
- High level of copywriting skill, with an exception level of attention to detail