Marketing Manager Jobs In Dubai 2022 | Informa Connect

Informa Connect

Marketing Manager Jobs In Dubai 2022 | Informa Connect

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Hiring OrganizationInforma Connect
Job LocationDubai, United Arab Emirates
Date PostedJun/17/2022
Base SalaryAED
Employment TypeFull Time
Valid UntilAug/14/2022

Marketing Manager Jobs In Dubai 2022 | Informa Connect

Informa Connect

List Of Vacant Positions (Newly Updated)

JOB TITLELOCATION
Marketing ManagerDubai, United Arab Emirates

What this role involves:

  • Develop the marketing strategy and integrated marketing plans to attract a visitor audience to the event and generate exhibitor leads for sales team to convert
  • Drive exhibition and sponsorship revenue as well as attendee registration through all online and offline channels, with a key focus on digital channels such as email and paid digital campaigns (PPC, SEO, paid social ads, affiliates etc)
  • Budget allocation & management – Ensure optimal allocation of budgets, weekly update of budget tracker, negotiating costs as applicable.
  • Marketing campaigns & collateral – Planning campaign elements & marketing collateral, briefing agencies and teams involved, ensuring quality of work meets Informa Connect standards, including but not limited to emails, online & social media advertising, media partnerships & purchase, database build etc.
  • Audience segmentation – Visitor/exhibitor audience profiling, study media consumption behavior, developing tailored messages and value proposition development.

Qualifications

  • Formal marketing qualification or certificate, and/or degree level education or equivalent
  • High level of understanding of digital marketing including email, website performance, SEO, paid and organic digital channels focused on driving lead generation and registrations
  • Awareness of content marketing with an eye for spotting content generation opportunities and an eye for the original
  • High level of copywriting skill, with an exception level of attention to detail

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