Organization: So Kamal

We’re Hiring! Join Our Team!

BRAND MANAGER

CONVENTIONAL MARKETING & PR (FASHION/RETAIL INDUSTRY)

The ideal candidate will be responsible for strengthening So Kamal’s brand identity, developing impactful conventional marketing campaigns, managing PR and influencer collaborations, and driving brand growth through innovative storytelling and market engagement.

KEY RESPONSIBILITIES:

• Plan and manage ATL & BTL marketing activities (TV, print, outdoor, radio, and events).
• Oversee PR strategy and maintain strong relationships with media, fashion editors, and publicists.
• Strategize and manage influencer marketing campaigns to enhance brand visibility and engagement.
• Plan and manage seasonal campaign launches, photo shoots, and promotional events.

REQUIREMENTS:

• Bachelor’s or Master’s degree in Marketing, Business, or Communication (MBA preferred).
• 3-5 years of experience in brand management or marketing (fashion or retail industry preferred).
• Strong understanding of conventional marketing channels and brand-building principles.
• Creative thinker with a passion for fashion, PR, and trend-driven storytelling.

Salary: Market Competitive

Location: Garden Town Lahore

Apply at:

TO: Laraib.hr@kamallimited.com, – CC: ihsan.hr@kamallimited.com Please mention position title in the subject line.