Marketing Roles Jobs In Dubai 2023 | Informa Markets

Informa Markets

Qualifications

  • Understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
  • Database development and growth including segmentation / advanced targeting.
  • Building relationships with partners and stakeholders.
  • Analytical and questioning mindset.
  • Strong copywriting skills.
  • Deadline and target driven.
  • Experience of working in a pressurised environment.
  • Excellent verbal and written communication skills.
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
  • Technology savvy. Able to quickly adopt and work with new technology solutions.

KEY RESPONSIBILITIES

  • Marketing strategy, including planning, implementation and optimisation for both inbound and outbound marketing campaigns.
  • Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
  • Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
  • Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).

To apply for this job please visit www.careerjet.ae.

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