Digital Marketing Specialist

We are seeking a highly skilled and data-driven Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing online marketing campaigns across various digital channels. The ideal candidate has a deep understanding of digital marketing strategies, is proficient in using digital tools and platforms, and is passionate about driving measurable results.

Good understanding with experience of On-Page, Off-Page and Technical SEO. Have ability of site audits through different SEO tools. Ability to build data driven SEO strategies Assist the team in the development of the overall digital marketing strategy Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) Manage the creation of relevant and engaging digital content for publishing onto various digital platforms Set up conversion, pixel, and event tracking on the website and across various digital platforms Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Analyze digital marketing analytics reports and share insights with the team to develop optimization plans Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Bachelor degree in Marketing or related field is required Extensive and proven experience in SEO and SEM. Knowledge of Google Analytics, search console and other marketing tools. Proven experience creating Facebook campaigns, Google Advertisement, YouTube campaigns Familiar with design creation utilizing Canva and similar tools Experience with WordPress, HTML, coding is preferred Having a portfolio and a proven track record of successfully executed digital marketing campaigns is required Excellent communication skills.