Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

  • Full Time
  • Toronto, ON
  • Posted 6 months ago
  • 20000 AED / Month

The Home Depot Canada

Job Requirements

Job Responsibilities

Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

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Hiring Organization The Home Depot Canada
Job Location Toronto, ON
Date Posted Sep/15/2022
Base Salary CND
Employment Type Full Time
Valid Until N/A

Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

List Of Vacant Positions (Newly Updated)

Programmatic Media Specialist Toronto, ON

Job Responsibilities:

  • Manage daily execution of Programmatic Media campaigns; monitor campaign delivery and optimize performance against business goals
  • Work with vendor partners, creative agency, and integrated advertising teams on all facets of digital display, video, audio, and OOH media planning, buying and reporting
  • Work with Manager, Programmatic Marketing on the planning and implementation of annual strategic program roadmaps for digital display, video, audio and OOH.
  • Assist in the development of tactical plans for all programmatic media campaigns targeting multiple sections of the conversion funnel
  • Contribute to business growth by identifying new opportunities and encourage planning and production teams to implement creative
  • Analyze data and communicate proposed media recommendations to marketing team
  • Conduct incrementality testing
  • Manage media budgets, provide budget control reports, and handle invoicing
  • Use various media tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
  • Work closely with Marketing, Advertising, PR and Production teams on digital display, video, audio and OOH media campaigns and initiatives
  • Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders
  • Stay abreast of the latest offerings from Google and other platforms, with a strong focus on innovation and testing

Job Requirements:

  • Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
  • 2+ years experience in-platform programmatic media activation experience
  • Data-driven mentality and a curiosity to dive deeper into campaign and channel analysis across multiple DSP platforms.
  • Strong knowledge of programmatic targeting capabilities
  • Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, new vs. retention CPA, ROAS, etc.
  • Analytics expertise; able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
  • Bachelors and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field
  • Excellent written and verbal communication skills
  • Experience managing budgets
  • Strong attention to detail and organizational skills with the ability to multi-task and manage deadlines
  • Collaborative, resourceful, and self-directed individual and team-player.
  • Seen as a subject matter expert by their peers
  • Naturally curious, with an inclination to problem solve and uncover meaning
  • Bias towards action and results
  • Retail industry experience is an asset
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