Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

  • Full Time
  • Toronto, ON
  • 20000 USD / Year

The Home Depot Canada

Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

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Hiring Organization The Home Depot Canada
Job Location Toronto, ON
Date Posted Sep/15/2022
Base Salary CND
Employment Type Full Time
Valid Until N/A

Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

List Of Vacant Positions (Newly Updated)

Programmatic Media Specialist Toronto, ON

Job Responsibilities:

  • Manage daily execution of Programmatic Media campaigns; monitor campaign delivery and optimize performance against business goals
  • Work with vendor partners, creative agency, and integrated advertising teams on all facets of digital display, video, audio, and OOH media planning, buying and reporting
  • Work with Manager, Programmatic Marketing on the planning and implementation of annual strategic program roadmaps for digital display, video, audio and OOH.
  • Assist in the development of tactical plans for all programmatic media campaigns targeting multiple sections of the conversion funnel
  • Contribute to business growth by identifying new opportunities and encourage planning and production teams to implement creative
  • Analyze data and communicate proposed media recommendations to marketing team
  • Conduct incrementality testing
  • Manage media budgets, provide budget control reports, and handle invoicing
  • Use various media tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
  • Work closely with Marketing, Advertising, PR and Production teams on digital display, video, audio and OOH media campaigns and initiatives
  • Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders
  • Stay abreast of the latest offerings from Google and other platforms, with a strong focus on innovation and testing

Job Requirements:

  • Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
  • 2+ years experience in-platform programmatic media activation experience
  • Data-driven mentality and a curiosity to dive deeper into campaign and channel analysis across multiple DSP platforms.
  • Strong knowledge of programmatic targeting capabilities
  • Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, new vs. retention CPA, ROAS, etc.
  • Analytics expertise; able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
  • Bachelors and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field
  • Excellent written and verbal communication skills
  • Experience managing budgets
  • Strong attention to detail and organizational skills with the ability to multi-task and manage deadlines
  • Collaborative, resourceful, and self-directed individual and team-player.
  • Seen as a subject matter expert by their peers
  • Naturally curious, with an inclination to problem solve and uncover meaning
  • Bias towards action and results
  • Retail industry experience is an asset

Beware of Job Scams

As you navigate the job market, it’s essential to stay vigilant against potential scams. Here are some tips to protect yourself:

Signs of Job Scams:

  1. Unsolicited Offers:
  • Be cautious of job offers that you didn’t apply for or solicit.
  1. Too Good to Be True:
  • If a job offer seems too good to be true in terms of pay or benefits, it might be a red flag.
  1. Requests for Money:
  • Legitimate employers will not ask you to pay for job opportunities. Be wary of any requests for payment upfront.
  1. Vague Job Descriptions:
  • Watch out for job postings with unclear job descriptions or requirements.
  1. Poor Communication:
  • Pay attention to the quality of communication. Scammers often have poor grammar and spelling in their messages.
  1. Pressure to Act Quickly:
  • If you feel pressured to accept a job offer immediately without proper consideration, it could be a scam.

How to Protect Yourself:

  1. Research the Company:
  • Before accepting any job offer, research the company thoroughly. Look for reviews and information about their reputation.
  1. Verify Contact Information:
  • Confirm that the contact information provided by the employer is legitimate.
  1. Never Pay for a Job:
  • Never send money or personal information to someone you haven’t verified as a legitimate employer.
  1. Trust Your Instincts:
  • If something feels off about a job offer or the hiring process, trust your instincts and proceed with caution.
  1. Report Suspicious Activity:
  • If you encounter a job scam, report it to the appropriate authorities or platforms.

By staying informed and cautious, you can protect yourself from falling victim to job scams. Stay safe and best of luck in your job search!

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