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Programmatic Media Specialist Jobs In Toronto, ON | The Home Depot Canada

List Of Vacant Positions (Newly Updated)

JOB TITLE	LOCATION
Programmatic Media Specialist	Toronto, ON

Manage daily execution of Programmatic Media campaigns; monitor campaign delivery and optimize performance against business goals
Work with vendor partners, creative agency, and integrated advertising teams on all facets of digital display, video, audio, and OOH media planning, buying and reporting
Work with Manager, Programmatic Marketing on the planning and implementation of annual strategic program roadmaps for digital display, video, audio and OOH.
Assist in the development of tactical plans for all programmatic media campaigns targeting multiple sections of the conversion funnel
Contribute to business growth by identifying new opportunities and encourage planning and production teams to implement creative
Analyze data and communicate proposed media recommendations to marketing team
Conduct incrementality testing
Manage media budgets, provide budget control reports, and handle invoicing
Use various media tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, sales opportunities and content creation ideas
Work closely with Marketing, Advertising, PR and Production teams on digital display, video, audio and OOH media campaigns and initiatives
Weekly, monthly and ad hoc campaign reporting and analysis to multiple stakeholders
Stay abreast of the latest offerings from Google and other platforms, with a strong focus on innovation and testing

Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)
2+ years experience in-platform programmatic media activation experience
Data-driven mentality and a curiosity to dive deeper into campaign and channel analysis across multiple DSP platforms.
Strong knowledge of programmatic targeting capabilities
Develop and execute paid media campaigns that adhere to target KPIs: such as conversion rate, new vs. retention CPA, ROAS, etc.
Analytics expertise; able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
Bachelors and/or post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field
Excellent written and verbal communication skills
Experience managing budgets
Strong attention to detail and organizational skills with the ability to multi-task and manage deadlines
Collaborative, resourceful, and self-directed individual and team-player.
Seen as a subject matter expert by their peers
Naturally curious, with an inclination to problem solve and uncover meaning
Bias towards action and results
Retail industry experience is an asset